The Merchandiser is responsible for ensuring that all beauty brands under the company’s distribution portfolio are optimally displayed and marketed at retail locations. This role involves implementing merchandising guidelines, monitoring stock levels, executing promotional activities, and enhancing the in-store customer experience. The Merchandiser works closely with sales, marketing, and retail teams to drive brand visibility and sales performance.
Job Duties:
Visual Merchandising & Store Execution:
- Implement and maintain brand merchandising guidelines across all retail and point-of-sale locations.
- Ensure that product displays, shelves, testers, and promotional materials are well-stocked, visually appealing, and aligned with brand standards.
- Regularly update displays to reflect new launches, promotions, and seasonal campaigns.
- Coordinate with retail staff to maintain a high level of cleanliness and organization at brand counters and shelves.
Promotional Execution & Brand Visibility:
- Assist in executing in-store marketing activities, promotions, and events to enhance brand awareness and sales.
- Ensure timely setup of promotional campaigns, including product placements, signage, and POS materials.
- Track the effectiveness of promotional activities and provide feedback for improvements.
Retail Partner & Customer Engagement:
- Build strong relationships with retail partners, store managers, and beauty advisors to support brand objectives.
- Provide merchandising guidance to retail staff.
Market Analysis & Reporting:
- Conduct regular store visits and audits to assess merchandising compliance and identify improvement opportunities.
- Monitor competitor merchandising strategies and industry trends to stay ahead in the beauty retail market.
- Prepare and submit reports on merchandising execution
Location: Baghdad
Key Qualifications & Requirements:
- Bachelor’s degree or diploma in Business, Marketing, Merchandising, or a related field (preferred but not mandatory).
- 1-2 years of experience in merchandising, preferably in the beauty, cosmetics, or luxury retail industry.
- Strong understanding of visual merchandising principles, retail operations, and beauty product categories (fragrance, makeup, skincare).
- Excellent attention to detail and ability to maintain high brand standards in all retail environments.
- Strong communication, organizational, and problem-solving skills.
- Ability to travel frequently to different retail locations.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); knowledge of merchandising software is a plus.
- Passion for the beauty industry and staying updated on trends in skincare, makeup, and fragrance.
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